Married to your Podcast
What’s the most important thing when it comes to making a podcast?
Is it the equipment you use to record on?
Granted that can make a big difference but you don’t really need anything specialist or professional to make a show. So it’s not that.
Is it what the shows about?
Not really. As long as you care about it enough to keep making it.
Is it how often you put the show out?
No but you’re getting close.
OK I give up…..
You mean like punishment and whips and things?
Well you don’t have to go that far but it certainly helps. I mean the discipline to make your podcast, and to dedicate the time to keep making it.
When you start making a podcast it’s like a new relationship. It’s exciting, there’s all this potential and so much to learn. There’s the rush of pushing upload on your first show, of sharing it on your social media and getting your first bit of feedback. But like in a relationship, there’s a honeymoon period and some of that excitement wears off. And this is where discipline comes into it’s own.
Like any good relationship you need commitment. Now I’m not saying you can’t listen to or work on any other podcasts, but you need to put the time in. Because just like with a relationship a podcast takes work. There are a bits that are more enjoyable than others, in the same way that a romantic weekend break is more fun than having to host the in-laws and visit Ikea (though that’s a great idea for a podcast – Ikea with the In-laws).
And what will get you through this is discipline. For your podcast to grow and become a success you need to make sure you allocate time to it every week. Time to record it, time to produce it, to develop it. And time to promote it. And like with a relationship the more work you put in, the more benefit you get back.
If you can consistently put some time aside like this, very quickly your show will develop and grow into what you want it to be. Not only will you be building a library of audio, but you will also be learning and honing your craft. Think about it, if you had an hour of French lessons every week, or piano or karate or anything like that, after one week you may not be particularly handy, but after 6 months or a year you’d start to see the difference. This is a long game we’re playing here.
Having regular time on your podcast allows you to get ahead of the curve, so you’re not just working on that weeks show, but next months and maybe the month after that. This is invaluable when real life happens, when somebody gets ill, or you have a holiday or you have to move house at short notice – the groundwork you put in before buys you the space to focus on these things while still maintaining a consistent podcast presence.
And it’s this consistency that builds your audience, and builds their trust in you. They know you’re committed, they see that, hear that. And in the same way that you have set aside time every week to make it, they will do the same to listen.
For some, making a podcast is a rite of passage, almost like being in a band. Whereas we all used to know someone who was in a band, nowadays we all know someone who has a podcast. But don’t just have a podcast – love your podcast. Commit to your podcast.
Heck, marry your podcast if you want to, just invite us if you do – we love a good wedding.
Are you an aspiring podcaster? Here are some more awesome blogs:
Thinking of podcasting? Check out our podcast all about podcasting, it’s a bit like inception but makes starting a podcast simple and doesn’t have Leonardo Di-Caprio in it. Listen in Apple Podcasts, Stitcher, or Soundcloud.