Social media promotes video, it’s no secret! Linkedin has just launched its video platform, Facebook live has been its biggest push for over a year, and instagram stories with its built in live video has become incredibly popular.
Earlier this year Facebook launched a test round of live audio; you could select an image and broadcast audio only. This was in April and at the time of writing this (October), the platform has not been rolled out. This is because Facebook and so many other social media sites are promoting video. They want your attention span undivided and want you to remain on their own sites, the longer you are watching a video and not getting distracted the better for them.
However, this isn’t a reason to not podcast at all!! It just means we have to be a bit smarter when promoting our podcasts on social media, and we can use video for no extra cost and with very little effort.
There are a couple of different methods for doing this, and audiograms are a very easy and fantastic way of leveraging video to promote your podcast. Check out our quick video on how to generate them free and easy: